The following will be apart of major blog project. Check it out here!
First it was eager families gathered around the radio, then the TV set, now social networks are bringing us together in ways we never dreamed!
HHB Advertising redefines genius with creative convergence marketing strategies that blend traditional media and internet
marketing options such as savvy website development, SEO, social media marketing, viral video, blogging, email marketing, paid online advertising and more.
Archive for July, 2009
25 Words of Social Media Wisdom
Thursday, July 30th, 2009First it was eager families gathered around the radio, then the TV set, now social networks are bringing us together in ways we never dreamed!
The Next Big Things for New Marketers
Wednesday, July 29th, 2009Whether you are a new college grad with a major in advertising and marketing or a new biz owner who wants to get a handle on the vast changes in marketing, here is the very least you should know and understand:
Predictions by researchers tell us that advertising spending on traditional media will continue to decline in the next five years, nudged to the sidelines by online, mobile and digital options, website SEO practices, social networking and e-mail marketing. Understanding New Media is essential if you want to be a force in the new age of marketing. If this sounds like bad news, it doesn’t have to be; traditional media will continue to adapt, and those in the forefront of these changes will not merely survive, they will thrive.
Green commerce is gaining momentum, meaning the interest in — and need for – more environmentally-friendly products and services will continue. Great opportunities abound for clients and customers who embrace ecologically-sound practices. And it also makes you feel a part of something authentic and spiritual.
Effective marketing today is more about solving customers’ and clients’ problems than providing clever creative or differentiating one agency from another in terms of cool…
but with that said, creative idea generation is the one single commodity clients seek above all others when they choose an agency/marketing firm or PR practitioner.
Remember when your high school teacher insisted that writing well would eventually be the ticket to success in any career you might choose? He was right. Business communicatons via e-mails, company blogs, online forums, and social networks is more vital than ever before. Telling a business’s cultural “story” in a compelling way is essential in today’s competitive business environment. Thinker-writers who can synthesize information and express themselves well will be in higher demand than ever before. Bloggers? It’s true: they are the new journalists. Blogging is no longer a mere social endeavor; it’s an entirely new profession.
Marketing is less “push” (pushing products and services on people in the form of commercial messages), and more “pull” (getting potential customers to actually seek information themselves about your product and services. It’s less interruption (of customers’ viewing and reading experiences), and more interaction — creating entertaining or informational content they enthusiastically choose to read about or watch.
The most successful businesses of tomorrow will be flexible, resilient, transparent, and socially networked.
2012 Poll
Wednesday, July 29th, 2009A peek inside HHB offices
Tuesday, July 28th, 2009Browser Poll
Thursday, July 16th, 2009
Three at HHB Advertising Receive Social Media Certification
Friday, July 10th, 2009
Press Release -Macon, Ga.
Three HHB Advertising employees – Paige Henson (owner/creative Director), Kendra Ferguson (Media Director) and Claire Druga(Marketing Assistant) have received certification in inbound marketing principles from Inbound Marketing University. Certification candidates must pass an examination following a 10-hour class that includes instruction in social media, blogging, lead conversion, lead nurturing and closed-loop analysis.
HHB Advertising is a Macon-based firm specializing in traditional, web-based, and social media marketing. It is located at 1873 Hardeman Avenue in Macon.
Generational Checklist
Tuesday, July 7th, 2009Understanding the ethnic, geographic, and gender differences that influence the buying habits of your customers and potential customers is important. Age also plays a major role. Each generation is distinct, with its own cultural and historical influences.
The Greatest Generation
Born between 1922 and 1945
Historic/social context – WWII heroes; escape into onscreen Hollywood entertainment and big studio productions during the Great Depression; Big Band music; Dust Bowl poverty; patriotism; advent of labor unions; agriculture and manufacturing reigns; advent of suburban sprawl
Traits and Preferences: Conservative, patriotic, patriarchal, conforming, trusting, logical, skeptical, does not readily warm to change; strong work ethic, authoritative; entertainment & leisure a treat, not a standard; women in support roles; children are seen but not heard; nothing much taken for granted; realistic; no-nonsense life view; children to be seen, not heard
Baby Boomers (I and II)
Group #1- (Born between 1946-1954)
Group #2- (Born between 1955-1964)
Historic/social context — dramatic population boom; Kennedy’s Camelot era; the Cold War; beginnings of counter-cultural revolution; Vietnam, civil rights & women’s liberation movements; sexier cinema; classical music and large scale musicals (Rodgers & Hammerstein); women still emerging in the work force
Traits and Preferences: ambitious; family-centered; goal-oriented; goal-oriented; compassionate; emotional; often restless; likely to invest in what are perceived to be ideas; higher education a plus; fine arts aficionados; into “big toys”; more is better
Generation X
Born between 1960 and 1980
Historic/social context: Nixon & Watergate; video games & arcades; dot.com boom; fall of Communism; Wall Street halcyon years; drug problems; oil/gas crisis; environmental awareness; Viagra; Madonna; easy credit; TV sit-coms reign; Saturday Night Live; AIDS; warnings about pollution/global warming emerging but no widespread fears
Traits and Preferences: loyal to social groups; back-to-basics ideal prevails; easy-going, less up-tight; family-oriented; child-centered families; ambitious, but not to the point of personal sacrifice; free-spending; risk-taking; higher education a must; waiting later to marry; parent-dependent
Generation Y (Millennials)
Born between 1980 and 1990
Historic/social context: the Internet reigns; STDs; intricate video/virtual games; human cloning; emphasis on good health, exercise; “boy genius” millionaires; rap & hip-hop, alternative; fast food nation rises and falls
Traits and Preferences: big spenders; team players; optimistic; materialistic; toys & digital gadgets; entertainment-oriented; naturalistic; sports-minded; technologically savvy; prefers to work in groups; higher education just one option; sexually sophisticated; monogamous; eager to lock into a significant other;
Plugged-In Generation [or Generation Z]
Born since 1990
Historic/social context: Wall Street plummet; 9-11; death of Diana; news as entertainment; reality TV; e-Bay; iPod; Apple iPhone & 36K apps; Britney Spears; home schooling; everything online; specialization reigns; plastic/weight-loss surgeries mainstreamed; nerd comics of Comedy Central; Smart phones and thousands of apps; rise of social media; the paperless office; eco-green; economic downturn creates a new frugality and dependence on all things digital; first African-American U.S. President; gas guzzling SUVs out, hybrids in; Michael Jackson’s dies, influence renewed
Traits and Preferences: confident fun-loving; open; honest; confrontational; experimental; socially diverse; into retro everything; sexually knowledgeable but less promiscuous; rampant drug use no longer the thing; higher education the rule, not the exception;
