Out with the stale, tired, outdated lingo of marketing and in with the new! Here are some great new words that everyone in business should know; and a few words to lose – and the sooner, the better.
The Good…
Inbound Marketing – This is the “pull” marketing you’ve been hearing about. Instead of pushing advertising messages [...]

Sure, everyone in the various departments of your company understands the need to connect warmly with customers/clients and potentials, but if your company’s executive leaders don’t understand the power that social media marketing offers, you could all be sailing on the Titanic. Rest assured your competitors aren’t passing up many opportunities to cozy up to [...]

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Check out this special interview giving us the inside scoop on what it’s like to be the Office Manager at Water Incorporated!

Don’t be “That Guy” who makes social media marketing mistakes! 
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You know your company should be using the social web. You decide which networks to embrace: Facebook, LinkedIn, Digg, Likaholix, Twitter or Mixx. Now why ever would you want to go to the time and trouble of registering and following only to fail miserably at making it work for you? Here are ten big ole [...]

Hey, we’re not out to replace your Marketing Director (he/she does more for you and your business in one day than most national leaders), but ad agencies/marketing & PR firms can help in ways that really count.
1) No Cloudy Thinking — An agency offers independent and objective third party input on all matters of marketing. [...]