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Archive for the ‘HHB Cafe’ Category

HHB Pres Is Faithless Techno Wannabe

Tuesday, February 9th, 2010

My year-long romance with Kindle isn’t over yet, but I will say I’ve had my head turned a time or two in the last 12 months. The Kindle was last year’s Valentine’s Day gift from my husband, and it immediately became my new obsession. As a voracious reader, it had the potential to put a considerable dent in my book buying habit, and I loved the fact that many of the classics and some cool, new titles were absolutely free in the Kindle versions. I signed up for some industry blogs and actually paid a small, monthly amount for them to be pushed to my Kindle since I never took the time to pull them up on my computer and read them at work. I also subscribed to the New York Times and the Wall Street Journal on my Kindle.

Kindling was a great new way to read everywhere, anywhere, and I was a hit at my book club and in public places. “Do you really like it?” people — even strangers — wanted to know as I cleverly tapped my way through page after page of electronically-displayed content. It was a heady few months. Sure, I missed the illustrations and photos that accompany news stories. I missed poring over images on book covers and figuring out the often-cryptic meanings behind them. I missed reading end flap material, and checking the top to see how far I had read into the book and how much was left. Also, I missed smelling the ink from printed pages, but you never want to admit that if you’re Kindling; everyone misses that.

Most of all, I missed the tactile nature of holding a book in one or both hands and that delicious feeling of diving right into a story. Kindle reading seemed to me a cleaner, tidier, more cerebral experience but it somehow made reading a less intimate experience for me. So it wasn’t long before I started prowling the libraries and the used and new bookstores again to satisfy my cravings for The Real Thing. And this act of betrayal didn’t come without a modicum of guilt since Kindle books are less expensive ($10 or less but that’s about to increase), more environmentally-friendly, and more easily accessible.

With all that said, I continue to use my Kindle, although admittedly much less than before.

I still buy printed books, too, and check armloads out at the library. I subscribe to hard copies of several local and national newspapers and magazines, rarely reading them online.

I continue to be a techno junkie, fascinated by every new gadget I come across. Right now an indispensible iPhone rocks my world with its social media at a touch, its fast internet connection, and its easy texting capability. Plus, I have heart flutters just thinking about all those irresistible apps just waiting for download.

But with that said, I find myself shamelessly flirting with the idea of buying that cunning, new iPad, an item I shouldn’t afford and don’t actually need. Given my history of blatant, technological infidelity, though, it might be time to fall in love once again with lower-tech paper Valentines and candy hearts. They’re pretty special, too.

But Is Bigger Necessarily Better?

Thursday, January 28th, 2010

We recently came across some interesting stats. We’ve all heard that meal portions in restaurants and manufactured foods are getting larger, creating a “sizably” larger America in terms of obesity. One reason may be that manufactured plate sizes have grown from 9 inches circumference in the 1980s to a whopping 12 inches or more. To accommodate our beefier buttocks, sofas that used to be 20” deep on the average in 1978 are now at least 25.”

If you’ve ever seen an Early American bed, or even a circa 1864 Civil War era bed, you’ll notice that people are apparently also getting taller. Today’s mattresses are, on the average, 18 “ thick compared to 9 “ thick in the 1950s. (Maybe this is why those 1950s ad men were “Mad.”)

Here are more eye-opening growth statistics:

· Wine glasses in the 1950s held 5 ounces; today, 18 ounces

· 19” TV screens were all the rage in the 1950s, versus 42”+ versions today

· Houses in the 1950s used to average 1,000 square feet; in 2007, this footage had grown to 2,521 sq. ft. (Even though average lot sizes DROPPED from 10K sq. feet in 1976 to 8K sq. feet in 2007).

· Bath towel manufacturers were forced to enlarge their product to keep up with expanded American girths: the average towel size in 1966 was 24”x 44”; in 2010,

they measure 30”x 56” on the average

Leave us a comment if you can think of other products that have significantly increased in size since post WWII.

Learn How to Cook at Ristorante da Maria

Tuesday, January 12th, 2010

Who wouldn’t want to learn authentic Italian cooking with an authentic Italian chef?! Last night I ventured over to Dublin Farm’s Ristorante da Maria for a cooking class led by Maria herself. The Dublin Farm, for those who are not familiar, is a charming bed-and-breakfast located on a serene 30-acre farm in rural Georgia. One of the highlights of this countryside getaway is the Ristorante da Maria, which offers freshly-prepared authentic Italian cuisine. Occasionally they offer entertaining and informative cooking classes taught by Maria in her cozy kitchen. When I arrived a group of eight people were relaxing in the comfy living room. The groups are usually around ten people and I was told they fill up quick! After the last of the group arrived, we settled into the kitchen as Maria handed out the menu for the night accompanied by the recipes. Bring a pen because she offers a lot of tips and secrets you can jot down next to the recipes. Our menu for the night included:

• Minestrone (mixed vegetable soup) with pesto
• Salmon fillet, garlic and cranberries crusted
• Parsley butter potatoes
• Parmesan brussels sprouts
• Crème Brulee

I certainly was very excited by this menu selection and thrilled to have the recipes to practice on future dinner guests. Each classes menu will vary depending on how many attendees have participated before, so rest assured you will be learning something new each time you come! Maria is an excellent instructor. We had many opportunities to try out the techniques she was teaching or we could sit back and watch the expert. The trickiest part was deciding when the crème brulee was done and thankfully Maria’s eye judged the best—wouldn’t want undercooked crème brulee now would we?! I am really looking forward to repeating this dessert but I was a little hesitant because I don’t own a blow torch. Are you in the same boat as me? Well here is a trick Maria taught us: To caramelize the brown sugar on top, stick the tray of crème brulees in the oven on broil for about one or two minutes. “It happens so fast!” Maria says in her wonderful Italian accent. Pop them out of the oven, decorate with powdered sugar, fresh strawberries, chocolate, or your choice, and enjoy! After making this delicious meal we all went into the restaurant and enjoyed what we had just prepared. Not only was the food amazing, but the company as well. It was an experience I am so glad I was able to be a part of. If you are interested in this cooking class with Maria, check out their website where they post the next class dates. It looks like their March 9th class is the next available class that has some spaces still, so don’t hesitate to reserve your spot now! You can call 478-275-8766 or e-mail: maria@dublinfarm.com. Make sure you visit them on Facebook and Twitter too!

The Marketing Office

Friday, September 4th, 2009

This video created by Rebecca Corliss at Hubspot is awesome!

 

The Revolution Is Upon Us

Friday, August 7th, 2009

After the worst economic crisis in our lifetime – a rebirth! Motivated by our close brush with depression, we have distilled — and then spit shined — most every aspect of our lives. In an attempt to feel good again about something, we edged back to the frugal, bare-bones basics, advocating compacted, no-frills living. We are revisiting Woodstock and want to invest in the tee shirt, too.

“Do we REALLY need X,Y, Z?” is our new mantra. We seek pride and comfort in our leaner choices, which include all-in-one tasking and entertainment devices (smarter and even smarter phones with thousands of apps, thrift shop fashion, coupon shopping, and highly-targeted web advertising.

We’re ever-alert to innovative ways to promote ourselves, our businesses, our non-profits. “Less push marketing; more pull” the David Meerman Scott way is our new & improved advertising credo. To draw attention to ourselves, our businesses, our services we’re posting more blogs… vlogs, pods… and photos. No content-meister is failing to offer rss feeds on his friendlier, meatier websites and blogs with cleaner, leaner designs utilizing SEO. The line drawn between social and business activity continues to narrow as we increasingly become Linked-In, iTouched, Facebooked, MySpaced, YouTubed, Twittered, and blogged.

The layed-off, laid-back, overworked, and unappreciated journalists of yesteryear will prevail, emerging as the shining new blogging stars of PR and marketing. Their new positions will require them to do what they’ve always done best: develop succinct, clever content that people need, want, and actually value. Most of this content will be witty, colloquial, and downright irresistible, and some of it will spread virally. New public relations efforts will be tagged as voyeuristic, taking the form of insightful, informative blogs, wikis, and videos.

As a consumer force, Americans is embracing technology in a way that we only toyed with before as we ferret out cool, new ways to improve, tweak and transform our lives without spending money we once had, but lost. Gaining a technological edge on our competitors, our spouses, our former hometown crowd, and even our smarty pants kids/ grandkids is becoming a new national pastime for Baby Boomers. Without embarrassment or one iota of compunction, we’re sink what money any of us have left into the latest gadgets and toys — and pocket videos and pint-sized laptops. This is helping us achieve a new level of confidence and control in our financially shell-shocked lives. “DO we REALLY need it? YES, by golly! Not only do we need it…we damn-well DESERVE it!”

2012 Poll

Wednesday, July 29th, 2009

A peek inside HHB offices

Tuesday, July 28th, 2009

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