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Archive for the ‘Online Marketing Trends To-Go’ Category

NEVER Pay a Marketer for Blog or Social Media Endorsements

Thursday, July 15th, 2010

CONSUMER ALERT!

Run like the wind if your advertiser or marketer suggests you pay them to endorse or even mention your product or service on their blogs or social media sites without disclosing that fact. This so-called service should never be a part of your marketing campaign. Why? Because, according to the Federal Trade Commission, it’s illegal. And not only will the blogger or marketer be in web of trouble with the feds for this practice, you as the product or service provider, may be as well.

 

Celebrity or others’ endorsement-for-dollars-without-disclosure has, in fact, been illegal since 1980, but as of October 5, 2009, it also became illegal to do so online, on blogs, on social sites and on other media used by “word of mouth” marketers.  

 

According to the Federal Trade Commission’s news release on this subject:

“ …the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers (or social media marketers) who make an endorsement must disclose the material connections they share with the seller of the product or service…and a paid endorsement – like any other advertisement – is deceptive if it makes false or misleading claims. “

HHB Pres Is Faithless Techno Wannabe

Tuesday, February 9th, 2010

My year-long romance with Kindle isn’t over yet, but I will say I’ve had my head turned a time or two in the last 12 months. The Kindle was last year’s Valentine’s Day gift from my husband, and it immediately became my new obsession. As a voracious reader, it had the potential to put a considerable dent in my book buying habit, and I loved the fact that many of the classics and some cool, new titles were absolutely free in the Kindle versions. I signed up for some industry blogs and actually paid a small, monthly amount for them to be pushed to my Kindle since I never took the time to pull them up on my computer and read them at work. I also subscribed to the New York Times and the Wall Street Journal on my Kindle.

Kindling was a great new way to read everywhere, anywhere, and I was a hit at my book club and in public places. “Do you really like it?” people — even strangers — wanted to know as I cleverly tapped my way through page after page of electronically-displayed content. It was a heady few months. Sure, I missed the illustrations and photos that accompany news stories. I missed poring over images on book covers and figuring out the often-cryptic meanings behind them. I missed reading end flap material, and checking the top to see how far I had read into the book and how much was left. Also, I missed smelling the ink from printed pages, but you never want to admit that if you’re Kindling; everyone misses that.

Most of all, I missed the tactile nature of holding a book in one or both hands and that delicious feeling of diving right into a story. Kindle reading seemed to me a cleaner, tidier, more cerebral experience but it somehow made reading a less intimate experience for me. So it wasn’t long before I started prowling the libraries and the used and new bookstores again to satisfy my cravings for The Real Thing. And this act of betrayal didn’t come without a modicum of guilt since Kindle books are less expensive ($10 or less but that’s about to increase), more environmentally-friendly, and more easily accessible.

With all that said, I continue to use my Kindle, although admittedly much less than before.

I still buy printed books, too, and check armloads out at the library. I subscribe to hard copies of several local and national newspapers and magazines, rarely reading them online.

I continue to be a techno junkie, fascinated by every new gadget I come across. Right now an indispensible iPhone rocks my world with its social media at a touch, its fast internet connection, and its easy texting capability. Plus, I have heart flutters just thinking about all those irresistible apps just waiting for download.

But with that said, I find myself shamelessly flirting with the idea of buying that cunning, new iPad, an item I shouldn’t afford and don’t actually need. Given my history of blatant, technological infidelity, though, it might be time to fall in love once again with lower-tech paper Valentines and candy hearts. They’re pretty special, too.

New Media Marketing

Thursday, September 24th, 2009

Why Being Online is So Important

By this time, the social media/blogging naysayers should be sufficiently humbled enough to admit that a business’s online presence in several forms is absolutely essential. That’s because the new marketing model involves engaging your target audience online through social media networking, offering blog posts that provide empowering information related to your specific industry, and building a supportive community around your business. You can only do these things online, and a content-rich, website optimized to the max with keywords and phrases strategically placed is the key to success in all this.

Remember these things before you take your business online:

1. Having a fully-optimized, content-rich website is the number one thing you need because it will be the hub of all your subsequent online activity. Your target audience should be able to find you online easily and quickly.
2. Facebook, Twitter, LinkedIn and MySpace are only a few of the vast number of tools under the category: Social Media Networks. Many other categories exist in the online universe.
3. You need a social media marketing plan, just like you need a traditional marketing plan because there are thousands upon thousands of social media options
4. Although most social media networks and tools are free, you should know that it takes time, talent and resources – things you shouldn’t fail to calculate
5. Never, ever spam your online audience with direct sales messages. That’s not the way it works, and you will be run out of NewMedia Town if you do.
6. Word-of-Mouth advertising online (and off-line for that matter) is the most powerful and the most credible marketing around. That’s why social media engagement is so important.
7. The object is to build a social media ecosystem that will boost business. Use well-chosen networks to do this.
8. Use bookmarking sites/aggregators (that’s another social media category) to make your online life easier to track and participate in. (Digg, FriendFeed, WetPaint, and De.locio.us are just some of these)
9. There exist many productivity tools online at no cost that you can use to help your business’s daily operations. Google offers many of these. (Google Docs, Google Wave, Google Reader, etc.
10. If your business relies heavily on your blog, you may want to exercise the options that free blog platforms like WordPress and Blogger offer to give your blog a custom URL (web address) instead of using their subdomain as in [Yourblogname].Blogspot.com

The Next Big Things for New Marketers

Wednesday, July 29th, 2009

Whether you are a new college grad with a major in advertising and marketing or a new biz owner who wants to get a handle on the vast changes in marketing, here is the very least you should know and understand:

Predictions by researchers tell us that advertising spending on traditional media will continue to decline in the next five years, nudged to the sidelines by online, mobile and digital options, website SEO practices, social networking and e-mail marketing. Understanding New Media is essential if you want to be a force in the new age of marketing. If this sounds like bad news, it doesn’t have to be; traditional media will continue to adapt, and those in the forefront of these changes will not merely survive, they will thrive.

Green commerce is gaining momentum, meaning the interest in — and need for – more environmentally-friendly products and services will continue. Great opportunities abound for clients and customers who embrace ecologically-sound practices. And it also makes you feel a part of something authentic and spiritual.

Effective marketing today is more about solving customers’ and clients’ problems than providing clever creative or differentiating one agency from another in terms of cool…
but with that said, creative idea generation is the one single commodity clients seek above all others when they choose an agency/marketing firm or PR practitioner.

Remember when your high school teacher insisted that writing well would eventually be the ticket to success in any career you might choose? He was right. Business communicatons via e-mails, company blogs, online forums, and social networks is more vital than ever before. Telling a business’s cultural “story” in a compelling way is essential in today’s competitive business environment. Thinker-writers who can synthesize information and express themselves well will be in higher demand than ever before. Bloggers? It’s true: they are the new journalists. Blogging is no longer a mere social endeavor; it’s an entirely new profession.

Marketing is less “push” (pushing products and services on people in the form of commercial messages), and more “pull” (getting potential customers to actually seek information themselves about your product and services. It’s less interruption (of customers’ viewing and reading experiences), and more interaction — creating entertaining or informational content they enthusiastically choose to read about or watch.

The most successful businesses of tomorrow will be flexible, resilient, transparent, and socially networked.

Browser Poll

Thursday, July 16th, 2009

Browser Poll

How Not To Be “That Guy”

Thursday, June 4th, 2009

Don’t be “That Guy” who makes social media marketing mistakes! 

http://tinyurl.com/otzpvd

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